The "Nashville Strong" campaign launched just hours after storms tore through Tennessee, killing 25 people and causing an untold amount of damage. Project 615 started printing the shirts on Wednesday, but the orders were already coming in.
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The tornado caused incredible damage in East Nashville, just a couple blocks away from Project Nashville's East Location."We're just up the street on Fatherland Street," Project 615's Morgan Teller said. "The East location is okay, we’re just out of power right now."But even though the store was dark, it's production center was busy getting to work on the new Nashville Strong shirt
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"We knew we needed to do something," Teller said."The money will go to the Community Foundation of Tennessee, they have set up an emergency response fund for Middle Tennessee, so all of the profits from the t-shirts sold will go toward that," Teller said.
The words 'Nashville Strong' have been used to describe how resilient Music City is, in times of crises, from the 2010 floods, to Monday's devastating tornado. Project-615, is churning out hundreds of these tee-shirts by the hour, with the logo Nashville Strong, apparently, people can't wait to get their hands on one. 615's Tiller says, they are selling fast
"We have put the shirts on line at Project 615.org, we've already raised, sixty-thousand dollars," said Tiller.Tiller says 615 Project, is partnering with the Community Foundation of Middle Tennessee, that's where the proceeds for the shirts will go. It hit on a theme that Nashvillians have really picked up on, it captures, what the city is all about.
"The shirts says Nashville Strong, as the tornado hit, soon after, people were posting about the damage, building awareness as to what is happening in Nashville, with the hashtag, Nashville Strong," said Tiller. The Community foundation of Middle Tennessee, has established a fund, that up to three-hundred-fifty- thousand dollars and growing, to help tornado victims of the Midstate storms, they distributes the money to non-profits, the foundations Ellen Lehman says, the money is closely monitored. "So there are lot of layers to make sure the money is used wisely and well, " said Lehman.
For the 615 Project, the shirts serve a double purpose."The more people who will purchase the shirts, we can help, but it also gives people a way to give back and raise awareness of what is happening here in Nashville," said Tiller.
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